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Amazon Personalize improvements reduce model training time by up to 40% and latency for generating recommendations by up to 30%

We’re excited to announce new efficiency improvements for Amazon Personalize. These improvements decrease the time required to train solutions (the machine learning models trained with your data) by up to 40% and reduce the latency for generating real-time recommendations by up to 30%. Amazon Personalize enables you to build applications with the same machine learning […]

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We’re excited to announce new efficiency improvements for Amazon Personalize. These improvements decrease the time required to train solutions (the machine learning models trained with your data) by up to 40% and reduce the latency for generating real-time recommendations by up to 30%.

Amazon Personalize enables you to build applications with the same machine learning (ML) technology used by Amazon.com for real-time personalized recommendations—no ML expertise required. Amazon Personalize provisions the necessary infrastructure and manages the entire ML pipeline, including processing the data, identifying features, using the best algorithms, and training, optimizing, and hosting the models.

When serving recommendations, minimizing the time your system takes to generate and serve a recommendation improves conversion. A 2017 Akamai study shows that every 100-millisecond delay in website load time can hurt conversion rates by 7%.[1] All other things being equal, lower latency is better. Our efficiency improvements have generated latency reductions of up to 30% for user recommendations across the full range of item catalogs supported in Amazon Personalize.

As your datasets grow and your users’ behavior changes, regular retraining is needed to keep your recommendations relevant. Solution training is one of the three cost drivers when using Amazon Personalize and can be a significant portion of your overall cost of ownership for Amazon Personalize. Improved training efficiency in Amazon Personalize reduces the cost of training solutions and increases the speed at which you can deploy new recommendation solutions for your users. New solution versions ensure that your Amazon Personalize model includes the most recent user events and that new items in your catalog are included in your personalized recommendations. The relative popularity of items changes as user preferences shift and when your catalog changes. Now, you can maintain the relevance of your recommendations at a lower cost and in less time.

The following sections walk you through how to use Amazon Personalize.

Creating dataset groups and datasets

When you get started with Amazon Personalize, the first step is to create a dataset group and import data about your users, your item catalog, and your users’ interaction history with those items. Each dataset group contains three distinct datasets: user-item interaction data, item, data, and user data. If you don’t have historical data or if you want to ensure you generate the most relevant recommendations based on in-session behavior, real-time user-item interactions (events) can be recorded using the putEvents API. New items and user records can be added incrementally to your item and user datasets using the putItems and putUsers APIs, allowing you to update not only your model’s recent user actions but also ensure the most current item and user data is available when updating or retraining your solutions.

Creating an interaction dataset

Use the Amazon Personalize console to create an interaction dataset, with the following schema and import the file bandits-demo-interactions.csv, which is a synthetic movie rating dataset:

{ "type": "record", "name": "Interactions", "namespace": "com.amazonaws.personalize.schema", "fields": [ { "name": "USER_ID", "type": "string" }, { "name": "ITEM_ID", "type": "string" }, { "name": "EVENT_TYPE", "type": "string" }, { "name": "EVENT_VALUE", "type": ["null","float"] }, { "name": "TIMESTAMP", "type": "long" }, { "name": "IMPRESSION", "type": "string" } ], "version": "1.0"
}

Creating an item dataset

You follow similar steps to create an item dataset and import your data using bandits-demo-items.csv, which has metadata for each movie. We use an optional reserved keyword CREATION_TIMESTAMP for the item dataset, which helps Amazon Personalize compute the age of the item and adjust recommendations accordingly.

If you don’t provide the CREATION_TIMESTAMP, the model infers this information from the interaction dataset and uses the timestamp of the item’s earliest interaction as its corresponding release date. If an item doesn’t have an interaction, its release date is set as the timestamp of the latest interaction in the training set and it is considered a new item with age 0.

Our dataset for this post has 1,931 movies, of which 191 have a creation timestamp marked as the latest timestamp in the interaction dataset. These newest 191 items are considered cold items and have a label number higher than 1800 in the dataset.

Create your dataset and import the data with the following item dataset schema:

{ "type": "record", "name": "Items", "namespace": "com.amazonaws.personalize.schema", "fields": [ { "name": "ITEM_ID", "type": "string" }, { "name": "GENRES", "type": ["null","string"], "categorical": true }, { "name": "TITLE", "type": "string" }, { "name": "CREATION_TIMESTAMP", "type": "long" } ], "version": "1.0"
}

Training a model

After the dataset import jobs are complete, you’re ready to train a model.

  1. On the Amazon Personalize console, in the navigation pane, choose Solutions.
  2. Choose Create solution.
  3. For Solution name, enter your name.
  4. For Recipe, choose aws-user-personalization.

This recipe combines deep learning models (RNNs) with bandits to provide you more accurate user modeling (high relevance) while also allowing for effective exploration of new items.

  1. Leave the Solution configuration section at its default values and choose Next.

  1. On the Create solution version page, choose Finish to start training.

When the training is complete, you can navigate to the Solution Version Overview page to see the offline metrics.

Creating a campaign

In this step, you create a campaign using the solution created in the previous step.

  1. On the Amazon Personalize console, choose Campaigns.
  2. Choose Create Campaign.
  3. For Campaign name, enter a name.
  4. For Solution, choose user-personalization-solution.
  5. For Solution version ID, choose the solution version that uses the aws-user-personalization recipe.

Retraining and updating campaigns

To update a model (solutionVersion), you can call the createSolutionVersion API with trainingMode set to UPDATE. This updates the model with the latest item information for the item in the dataset used to train the solution previously and adjusts the exploration according to implicit feedback from the users. This is not equivalent to training a model, which you can do by setting trainingMode to FULL. Full training should be done less frequently, typically one time every 1–5 days depending on your use case.

When the new solutionVersion is created, you can update the campaign using the UpdateCampaign API or on the Amazon Personalize console to get recommendations using it.

Conclusion

Product and content recommendations are only one part of an overarching personalization experience. End-to-end latency budgets require fast responses, and unnecessary latency decreases the impact and value of personalization for your users and business. The reduced latency of recommendations generated by Amazon Personalize has improved the speed at which you can generate recommendations for your users. Additionally, the improved efficiency of training Amazon Personalize ensures that your recommendations maintain relevance at a lower cost. For more information about training and deploying personalized recommendations for your users with Amazon Personalize, see What Is Amazon Personalize?

[1] https://www.akamai.com/us/en/multimedia/documents/report/akamai-state-of-online-retail-performance-2017-holiday.pdf


About the Authors

Deepesh Nathani is a Software Engineer with Amazon Personalize focused on building the next generation recommender systems. He is a Computer Science graduate from New York University. Outside of work he enjoys water sports and watching movies.

Venkatesh Sreenivas is a Senior Software Engineer at Amazon Personalize and works on building distributed data science pipelines at scale. In his spare time, he enjoys hiking and exploring new technologies.

Matt Chwastek is a Senior Product Manager for Amazon Personalize. He focuses on delivering products that make it easier to build and use machine learning solutions. In his spare time, he enjoys reading and photography.

Source: https://aws.amazon.com/blogs/machine-learning/amazon-personalize-improvements-reduce-model-training-time-by-up-to-40-and-latency-for-generating-recommendations-by-up-to-30/

AI

Arcanum makes Hungarian heritage accessible with Amazon Rekognition

Arcanum specializes in digitizing Hungarian language content, including newspapers, books, maps, and art. With over 30 years of experience, Arcanum serves more than 30,000 global subscribers with access to Hungarian culture, history, and heritage. Amazon Rekognition Solutions Architects worked with Arcanum to add highly scalable image analysis to Hungaricana, a free service provided by Arcanum, […]

Published

on

Arcanum specializes in digitizing Hungarian language content, including newspapers, books, maps, and art. With over 30 years of experience, Arcanum serves more than 30,000 global subscribers with access to Hungarian culture, history, and heritage.

Amazon Rekognition Solutions Architects worked with Arcanum to add highly scalable image analysis to Hungaricana, a free service provided by Arcanum, which enables you to search and explore Hungarian cultural heritage, including 600,000 faces over 500,000 images. For example, you can find historical works by author Mór Jókai or photos on topics like weddings. The Arcanum team chose Amazon Rekognition to free valuable staff from time and cost-intensive manual labeling, and improved label accuracy to make 200,000 previously unsearchable images (approximately 40% of image inventory), available to users.

Amazon Rekognition makes it easy to add image and video analysis to your applications using highly scalable machine learning (ML) technology that requires no previous ML expertise to use. Amazon Rekognition also provides highly accurate facial recognition and facial search capabilities to detect, analyze, and compare faces.

Arcanum uses this facial recognition feature in their image database services to help you find particular people in Arcanum’s articles. This post discusses their challenges and why they chose Amazon Rekognition as their solution.

Automated image labeling challenges

Arcanum dedicated a team of three people to start tagging and labeling content for Hungaricana. The team quickly learned that they would need to invest more than 3 months of time-consuming and repetitive human labor to provide accurate search capabilities to their customers. Considering the size of the team and scope of the existing project, Arcanum needed a better solution that would automate image and object labelling at scale.

Automated image labeling solutions

To speed up and automate image labeling, Arcanum turned to Amazon Rekognition to enable users to search photos by keywords (for example, type of historic event, place name, or a person relevant to Hungarian history).

For the Hungaricana project, preprocessing all the images was challenging. Arcanum ran a TensorFlow face search across all 28 million pages on a machine with 8 GPUs in their own offices to extract only faces from images.

The following screenshot shows what an extract looks like (image provided by Arcanum Database Ltd).

The images containing only faces are sent to Amazon Rekognition, invoking the IndexFaces operation to add a face to the collection. For each face that is detected in the specified face collection, Amazon Rekognition extracts facial features into a feature vector and stores it in an Amazon Aurora database. Amazon Rekognition uses feature vectors when it performs face match and search operations using the SearchFaces and SearchFacesByImage operations.

The image preprocessing helped create a very efficient and cost-effective way to index faces. The following diagram summarizes the preprocessing workflow.

As for the web application, the workflow starts with a Hungaricana user making a face search request. The following diagram illustrates the application workflow.

The workflow includes the following steps:

  1. The user requests a facial match by uploading the image. The web request is automatically distributed by the Elastic Load Balancer to the webserver fleet.
  2. Amazon Elastic Compute Cloud (Amazon EC2) powers application servers that handle the user request.
  3. The uploaded image is stored in Amazon Simple Storage Service (Amazon S3).
  4. Amazon Rekognition indexes the face and runs SearchFaces to look for a face similar to the new face ID.
  5. The output of the search face by image operation is stored in Amazon ElastiCache, a fully managed in-memory data store.
  6. The metadata of the indexed faces are stored in an Aurora relational database built for the cloud.
  7. The resulting face thumbnails are served to the customer via the fast content-delivery network (CDN) service Amazon CloudFront.

Experimenting and live testing Hungaricana

During our test of Hungaricana, the application performed extremely well. The searches not only correctly identified people, but also provided links to all publications and sources in Arcanum’s privately owned database where found faces are present. For example, the following screenshot shows the result of the famous composer and pianist Franz Liszt.

The application provided 42 pages of 6×4 results. The results are capped to 1,000. The 100% scores are the confidence scores returned by Amazon Rekognition and are rounded up to whole numbers.

The application of Hungaricana has always promptly, and with a high degree of certainty, presented results and links to all corresponding publications.

Business results

By introducing Amazon Rekognition into their workflow, Arcanum enabled a better customer experience, including building family trees, searching for historical figures, and researching historical places and events.

The concept of face searching using artificial intelligence certainly isn’t new. But Hungaricana uses it in a very creative, unique way.

Amazon Rekognition allowed Arcanum to realize three distinct advantages:

  • Time savings – The time to market speed increased dramatically. Now, instead of spending several months of intense manual labor to label all the images, the company can do this job in a few days. Before, basic labeling on 150,000 images took months for three people to complete.
  • Cost savings – Arcanum saved around $15,000 on the Hungaricana project. Before using Amazon Rekognition, there was no automation, so a human workforce had to scan all the images. Now, employees can shift their focus to other high-value tasks.
  • Improved accuracy – Users now have a much better experience regarding hit rates. Since Arcanum started using Amazon Rekognition, the number of hits has doubled. Before, out of 500,000 images, about 200,000 weren’t searchable. But with Amazon Rekognition, search is now possible for all 500,000 images.

 “Amazon Rekognition made Hungarian culture, history, and heritage more accessible to the world,” says Előd Biszak, Arcanum CEO. “It has made research a lot easier for customers building family trees, searching for historical figures, and researching historical places and events. We cannot wait to see what the future of artificial intelligence has to offer to enrich our content further.”

Conclusion

In this post, you learned how to add highly scalable face and image analysis to an enterprise-level image gallery to improve label accuracy, reduce costs, and save time.

You can test Amazon Rekognition features such as facial analysis, face comparison, or celebrity recognition on images specific to your use case on the Amazon Rekognition console.

For video presentations and tutorials, see Getting Started with Amazon Rekognition. For more information about Amazon Rekognition, see Amazon Rekognition Documentation.


About the Authors

Siniša Mikašinović is a Senior Solutions Architect at AWS Luxembourg, covering Central and Eastern Europe—a region full of opportunities, talented and innovative developers, ISVs, and startups. He helps customers adopt AWS services as well as acquire new skills, learn best practices, and succeed globally with the power of AWS. His areas of expertise are Game Tech and Microsoft on AWS. Siniša is a PowerShell enthusiast, a gamer, and a father of a small and very loud boy. He flies under the flags of Croatia and Serbia.

Cameron Peron is Senior Marketing Manager for AWS Amazon Rekognition and the AWS AI/ML community. He evangelizes how AI/ML innovation solves complex challenges facing community, enterprise, and startups alike. Out of the office, he enjoys staying active with kettlebell-sport, spending time with his family and friends, and is an avid fan of Euro-league basketball.

Source: https://aws.amazon.com/blogs/machine-learning/arcanum-makes-hungarian-heritage-accessible-with-amazon-rekognition/

Continue Reading

AI

Arcanum makes Hungarian heritage accessible with Amazon Rekognition

Arcanum specializes in digitizing Hungarian language content, including newspapers, books, maps, and art. With over 30 years of experience, Arcanum serves more than 30,000 global subscribers with access to Hungarian culture, history, and heritage. Amazon Rekognition Solutions Architects worked with Arcanum to add highly scalable image analysis to Hungaricana, a free service provided by Arcanum, […]

Published

on

Arcanum specializes in digitizing Hungarian language content, including newspapers, books, maps, and art. With over 30 years of experience, Arcanum serves more than 30,000 global subscribers with access to Hungarian culture, history, and heritage.

Amazon Rekognition Solutions Architects worked with Arcanum to add highly scalable image analysis to Hungaricana, a free service provided by Arcanum, which enables you to search and explore Hungarian cultural heritage, including 600,000 faces over 500,000 images. For example, you can find historical works by author Mór Jókai or photos on topics like weddings. The Arcanum team chose Amazon Rekognition to free valuable staff from time and cost-intensive manual labeling, and improved label accuracy to make 200,000 previously unsearchable images (approximately 40% of image inventory), available to users.

Amazon Rekognition makes it easy to add image and video analysis to your applications using highly scalable machine learning (ML) technology that requires no previous ML expertise to use. Amazon Rekognition also provides highly accurate facial recognition and facial search capabilities to detect, analyze, and compare faces.

Arcanum uses this facial recognition feature in their image database services to help you find particular people in Arcanum’s articles. This post discusses their challenges and why they chose Amazon Rekognition as their solution.

Automated image labeling challenges

Arcanum dedicated a team of three people to start tagging and labeling content for Hungaricana. The team quickly learned that they would need to invest more than 3 months of time-consuming and repetitive human labor to provide accurate search capabilities to their customers. Considering the size of the team and scope of the existing project, Arcanum needed a better solution that would automate image and object labelling at scale.

Automated image labeling solutions

To speed up and automate image labeling, Arcanum turned to Amazon Rekognition to enable users to search photos by keywords (for example, type of historic event, place name, or a person relevant to Hungarian history).

For the Hungaricana project, preprocessing all the images was challenging. Arcanum ran a TensorFlow face search across all 28 million pages on a machine with 8 GPUs in their own offices to extract only faces from images.

The following screenshot shows what an extract looks like (image provided by Arcanum Database Ltd).

The images containing only faces are sent to Amazon Rekognition, invoking the IndexFaces operation to add a face to the collection. For each face that is detected in the specified face collection, Amazon Rekognition extracts facial features into a feature vector and stores it in an Amazon Aurora database. Amazon Rekognition uses feature vectors when it performs face match and search operations using the SearchFaces and SearchFacesByImage operations.

The image preprocessing helped create a very efficient and cost-effective way to index faces. The following diagram summarizes the preprocessing workflow.

As for the web application, the workflow starts with a Hungaricana user making a face search request. The following diagram illustrates the application workflow.

The workflow includes the following steps:

  1. The user requests a facial match by uploading the image. The web request is automatically distributed by the Elastic Load Balancer to the webserver fleet.
  2. Amazon Elastic Compute Cloud (Amazon EC2) powers application servers that handle the user request.
  3. The uploaded image is stored in Amazon Simple Storage Service (Amazon S3).
  4. Amazon Rekognition indexes the face and runs SearchFaces to look for a face similar to the new face ID.
  5. The output of the search face by image operation is stored in Amazon ElastiCache, a fully managed in-memory data store.
  6. The metadata of the indexed faces are stored in an Aurora relational database built for the cloud.
  7. The resulting face thumbnails are served to the customer via the fast content-delivery network (CDN) service Amazon CloudFront.

Experimenting and live testing Hungaricana

During our test of Hungaricana, the application performed extremely well. The searches not only correctly identified people, but also provided links to all publications and sources in Arcanum’s privately owned database where found faces are present. For example, the following screenshot shows the result of the famous composer and pianist Franz Liszt.

The application provided 42 pages of 6×4 results. The results are capped to 1,000. The 100% scores are the confidence scores returned by Amazon Rekognition and are rounded up to whole numbers.

The application of Hungaricana has always promptly, and with a high degree of certainty, presented results and links to all corresponding publications.

Business results

By introducing Amazon Rekognition into their workflow, Arcanum enabled a better customer experience, including building family trees, searching for historical figures, and researching historical places and events.

The concept of face searching using artificial intelligence certainly isn’t new. But Hungaricana uses it in a very creative, unique way.

Amazon Rekognition allowed Arcanum to realize three distinct advantages:

  • Time savings – The time to market speed increased dramatically. Now, instead of spending several months of intense manual labor to label all the images, the company can do this job in a few days. Before, basic labeling on 150,000 images took months for three people to complete.
  • Cost savings – Arcanum saved around $15,000 on the Hungaricana project. Before using Amazon Rekognition, there was no automation, so a human workforce had to scan all the images. Now, employees can shift their focus to other high-value tasks.
  • Improved accuracy – Users now have a much better experience regarding hit rates. Since Arcanum started using Amazon Rekognition, the number of hits has doubled. Before, out of 500,000 images, about 200,000 weren’t searchable. But with Amazon Rekognition, search is now possible for all 500,000 images.

 “Amazon Rekognition made Hungarian culture, history, and heritage more accessible to the world,” says Előd Biszak, Arcanum CEO. “It has made research a lot easier for customers building family trees, searching for historical figures, and researching historical places and events. We cannot wait to see what the future of artificial intelligence has to offer to enrich our content further.”

Conclusion

In this post, you learned how to add highly scalable face and image analysis to an enterprise-level image gallery to improve label accuracy, reduce costs, and save time.

You can test Amazon Rekognition features such as facial analysis, face comparison, or celebrity recognition on images specific to your use case on the Amazon Rekognition console.

For video presentations and tutorials, see Getting Started with Amazon Rekognition. For more information about Amazon Rekognition, see Amazon Rekognition Documentation.


About the Authors

Siniša Mikašinović is a Senior Solutions Architect at AWS Luxembourg, covering Central and Eastern Europe—a region full of opportunities, talented and innovative developers, ISVs, and startups. He helps customers adopt AWS services as well as acquire new skills, learn best practices, and succeed globally with the power of AWS. His areas of expertise are Game Tech and Microsoft on AWS. Siniša is a PowerShell enthusiast, a gamer, and a father of a small and very loud boy. He flies under the flags of Croatia and Serbia.

Cameron Peron is Senior Marketing Manager for AWS Amazon Rekognition and the AWS AI/ML community. He evangelizes how AI/ML innovation solves complex challenges facing community, enterprise, and startups alike. Out of the office, he enjoys staying active with kettlebell-sport, spending time with his family and friends, and is an avid fan of Euro-league basketball.

Source: https://aws.amazon.com/blogs/machine-learning/arcanum-makes-hungarian-heritage-accessible-with-amazon-rekognition/

Continue Reading

AI

Arcanum makes Hungarian heritage accessible with Amazon Rekognition

Arcanum specializes in digitizing Hungarian language content, including newspapers, books, maps, and art. With over 30 years of experience, Arcanum serves more than 30,000 global subscribers with access to Hungarian culture, history, and heritage. Amazon Rekognition Solutions Architects worked with Arcanum to add highly scalable image analysis to Hungaricana, a free service provided by Arcanum, […]

Published

on

Arcanum specializes in digitizing Hungarian language content, including newspapers, books, maps, and art. With over 30 years of experience, Arcanum serves more than 30,000 global subscribers with access to Hungarian culture, history, and heritage.

Amazon Rekognition Solutions Architects worked with Arcanum to add highly scalable image analysis to Hungaricana, a free service provided by Arcanum, which enables you to search and explore Hungarian cultural heritage, including 600,000 faces over 500,000 images. For example, you can find historical works by author Mór Jókai or photos on topics like weddings. The Arcanum team chose Amazon Rekognition to free valuable staff from time and cost-intensive manual labeling, and improved label accuracy to make 200,000 previously unsearchable images (approximately 40% of image inventory), available to users.

Amazon Rekognition makes it easy to add image and video analysis to your applications using highly scalable machine learning (ML) technology that requires no previous ML expertise to use. Amazon Rekognition also provides highly accurate facial recognition and facial search capabilities to detect, analyze, and compare faces.

Arcanum uses this facial recognition feature in their image database services to help you find particular people in Arcanum’s articles. This post discusses their challenges and why they chose Amazon Rekognition as their solution.

Automated image labeling challenges

Arcanum dedicated a team of three people to start tagging and labeling content for Hungaricana. The team quickly learned that they would need to invest more than 3 months of time-consuming and repetitive human labor to provide accurate search capabilities to their customers. Considering the size of the team and scope of the existing project, Arcanum needed a better solution that would automate image and object labelling at scale.

Automated image labeling solutions

To speed up and automate image labeling, Arcanum turned to Amazon Rekognition to enable users to search photos by keywords (for example, type of historic event, place name, or a person relevant to Hungarian history).

For the Hungaricana project, preprocessing all the images was challenging. Arcanum ran a TensorFlow face search across all 28 million pages on a machine with 8 GPUs in their own offices to extract only faces from images.

The following screenshot shows what an extract looks like (image provided by Arcanum Database Ltd).

The images containing only faces are sent to Amazon Rekognition, invoking the IndexFaces operation to add a face to the collection. For each face that is detected in the specified face collection, Amazon Rekognition extracts facial features into a feature vector and stores it in an Amazon Aurora database. Amazon Rekognition uses feature vectors when it performs face match and search operations using the SearchFaces and SearchFacesByImage operations.

The image preprocessing helped create a very efficient and cost-effective way to index faces. The following diagram summarizes the preprocessing workflow.

As for the web application, the workflow starts with a Hungaricana user making a face search request. The following diagram illustrates the application workflow.

The workflow includes the following steps:

  1. The user requests a facial match by uploading the image. The web request is automatically distributed by the Elastic Load Balancer to the webserver fleet.
  2. Amazon Elastic Compute Cloud (Amazon EC2) powers application servers that handle the user request.
  3. The uploaded image is stored in Amazon Simple Storage Service (Amazon S3).
  4. Amazon Rekognition indexes the face and runs SearchFaces to look for a face similar to the new face ID.
  5. The output of the search face by image operation is stored in Amazon ElastiCache, a fully managed in-memory data store.
  6. The metadata of the indexed faces are stored in an Aurora relational database built for the cloud.
  7. The resulting face thumbnails are served to the customer via the fast content-delivery network (CDN) service Amazon CloudFront.

Experimenting and live testing Hungaricana

During our test of Hungaricana, the application performed extremely well. The searches not only correctly identified people, but also provided links to all publications and sources in Arcanum’s privately owned database where found faces are present. For example, the following screenshot shows the result of the famous composer and pianist Franz Liszt.

The application provided 42 pages of 6×4 results. The results are capped to 1,000. The 100% scores are the confidence scores returned by Amazon Rekognition and are rounded up to whole numbers.

The application of Hungaricana has always promptly, and with a high degree of certainty, presented results and links to all corresponding publications.

Business results

By introducing Amazon Rekognition into their workflow, Arcanum enabled a better customer experience, including building family trees, searching for historical figures, and researching historical places and events.

The concept of face searching using artificial intelligence certainly isn’t new. But Hungaricana uses it in a very creative, unique way.

Amazon Rekognition allowed Arcanum to realize three distinct advantages:

  • Time savings – The time to market speed increased dramatically. Now, instead of spending several months of intense manual labor to label all the images, the company can do this job in a few days. Before, basic labeling on 150,000 images took months for three people to complete.
  • Cost savings – Arcanum saved around $15,000 on the Hungaricana project. Before using Amazon Rekognition, there was no automation, so a human workforce had to scan all the images. Now, employees can shift their focus to other high-value tasks.
  • Improved accuracy – Users now have a much better experience regarding hit rates. Since Arcanum started using Amazon Rekognition, the number of hits has doubled. Before, out of 500,000 images, about 200,000 weren’t searchable. But with Amazon Rekognition, search is now possible for all 500,000 images.

 “Amazon Rekognition made Hungarian culture, history, and heritage more accessible to the world,” says Előd Biszak, Arcanum CEO. “It has made research a lot easier for customers building family trees, searching for historical figures, and researching historical places and events. We cannot wait to see what the future of artificial intelligence has to offer to enrich our content further.”

Conclusion

In this post, you learned how to add highly scalable face and image analysis to an enterprise-level image gallery to improve label accuracy, reduce costs, and save time.

You can test Amazon Rekognition features such as facial analysis, face comparison, or celebrity recognition on images specific to your use case on the Amazon Rekognition console.

For video presentations and tutorials, see Getting Started with Amazon Rekognition. For more information about Amazon Rekognition, see Amazon Rekognition Documentation.


About the Authors

Siniša Mikašinović is a Senior Solutions Architect at AWS Luxembourg, covering Central and Eastern Europe—a region full of opportunities, talented and innovative developers, ISVs, and startups. He helps customers adopt AWS services as well as acquire new skills, learn best practices, and succeed globally with the power of AWS. His areas of expertise are Game Tech and Microsoft on AWS. Siniša is a PowerShell enthusiast, a gamer, and a father of a small and very loud boy. He flies under the flags of Croatia and Serbia.

Cameron Peron is Senior Marketing Manager for AWS Amazon Rekognition and the AWS AI/ML community. He evangelizes how AI/ML innovation solves complex challenges facing community, enterprise, and startups alike. Out of the office, he enjoys staying active with kettlebell-sport, spending time with his family and friends, and is an avid fan of Euro-league basketball.

Source: https://aws.amazon.com/blogs/machine-learning/arcanum-makes-hungarian-heritage-accessible-with-amazon-rekognition/

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AI10 hours ago

Arcanum makes Hungarian heritage accessible with Amazon Rekognition

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Arcanum makes Hungarian heritage accessible with Amazon Rekognition

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Arcanum makes Hungarian heritage accessible with Amazon Rekognition

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Arcanum makes Hungarian heritage accessible with Amazon Rekognition

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Arcanum makes Hungarian heritage accessible with Amazon Rekognition

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Arcanum makes Hungarian heritage accessible with Amazon Rekognition

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Arcanum makes Hungarian heritage accessible with Amazon Rekognition

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Arcanum makes Hungarian heritage accessible with Amazon Rekognition

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Arcanum makes Hungarian heritage accessible with Amazon Rekognition

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Arcanum makes Hungarian heritage accessible with Amazon Rekognition

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